Chinese companies see surge in demand for FIFA World Cup merchandise

World Cup fever is boosting demand for tournament-related merchandise and Chinese producers are working hard to deliver the goods.

With more than a month still to go before the 2026 FIFA World Cup kicks off in North America, producers in the eastern Chinese city of Yiwu say they’re seeing a surge in demand for tournament merchandise.

“The World Cup has boosted enthusiasm for playing football,” says local merchant Lin Yuanyuan.

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