Rédaction Africa Links 24 with Music In Africa
Published on 2024-01-31 13:42:01
The viral video for the track was filmed in Hells Gate National Park in Nakuru County, Kenya, following its release in November. The track has quickly taken the music world by storm, reaching No 1 on Spotify’s Global Viral Chart and generating over 100,000 fan-created videos on social media. Additionally, it currently holds the No 3 position on the global Shazam chart. The song, titled “Mwaki,” which translates to fire in Kenya’s Kikuyu language, has received remakes from esteemed artists such as Major Lazer and Tiësto, as well as remixes from Franky Wah, Major League DJz, and Tyler ICU, among others.
Zerb, the artist behind the track, expressed surprise at the level of success and love the song has received, stating, “I’m very happy not only with the result, but also with the opportunity to spread my music to the world.” The video for the track was directed by Mikhail Mehra, known for his work on Major Lazer’s ‘Lean On’ video, and features Zerb, Nzau, and a group of Kenyan dancers. The track was released by independent label TH3RD BRAIN, whose global campaign successfully propelled the song to success in numerous countries.
Alec Udell of TH3RD Brain highlighted the global nature of music today and the inspiring story of how the track came to be one of the biggest dance records of the year, emphasizing the label’s ability to tell stories across the globe. Furthermore, the São Paulo-born producer has signed with UTA for live representation in all territories excluding Brazil.
The success of the track and accompanying video has been a testament to the collaborative efforts of Zerb, TH3RD BRAIN, and the entire team involved in its creation. The track’s ability to transcend borders and connect with audiences worldwide has been a source of inspiration for the independent label and an exciting development for the artist and his manager, Gabriel, who have been in the music industry for over 10 years. The release and subsequent success of the video have been a remarkable achievement, showcasing the talent and creativity of those involved while spreading the unique sound of Zerb to audiences around the world.
