Rédaction Africa Links 24 with Music In Africa
Published on 2024-01-31 13:42:01
The viral video for the hit track “Mwaki” was filmed in Hells Gate National Park in Nakuru County, Kenya. The track has gained immense popularity, reaching No.1 on Spotify’s Global Viral Chart and generating over 100,000 fan-created videos on social media. Additionally, it currently holds the No. 3 position on the global Shazam chart.
The significance of the song’s title, which translates to “fire” in Kenya’s Kikuyu language, has led to attention from renowned artists such as Major Lazer, Tiësto, and remixed by Franky Wah, Major League DJz, and Tyler ICU, among others. The success of the track has exceeded the artist Zerb’s expectations, who expressed their happiness and the opportunity to share their music with the world.
The video, directed by Mikhail Mehra, known for his work on Major Lazer’s ‘Lean On’ video, features Zerb, Nzau, and a group of Kenyan dancers. Mehra expressed the team’s dedication and the hope to make Kenya proud with their work.
The track was released by independent label TH3RD BRAIN, whose global campaign successfully propelled the song’s popularity in numerous countries. This further emphasizes the borderless nature of music in today’s world, as highlighted by TH3RD Brain’s Alec Udell. The label’s partnership network aims to tell stories like this across the globe, showcasing the potential for artists to gain recognition and success from various locations.
The announcement of the São Paulo-born producer’s signing with UTA for live representation in all territories excluding Brazil adds to the momentum surrounding the track and its creator.
Overall, the success of “Mwaki” and its accompanying video has showcased the potential for international collaboration and the power of music to transcend borders and connect people from diverse backgrounds. With its infectious beats and captivating visuals, the track has captured the hearts of fans globally, solidifying its place as one of the biggest dance records of the year. The video’s stunning visuals and the infectious energy of the song offer a testament to the power of music to unite people from around the world.
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