Rédaction Africa Links 24 with The Africa Links 24
Published on 2024-02-28 09:08:38
St. Louis Lager recently launched the “Hype The Homegrown” campaign to celebrate and promote local talent in Botswana. The campaign brought together talented creatives such as Han-C, Priscilla K, BK Proctor, Fifi Wale, and Flex The Ninja to showcase their unique skills and creations.
Han C, Priscilla K, and Flex The Ninja collaborated on a six-track album titled “The Journey” as part of the campaign. This album, featuring songs like Re Ya Pele, Oa Nkgarakgatsha, On My Life, Decipher, Call Me, and Mma Nna, is now available for streaming on various platforms. Additionally, promoters can book these artists for performances through the “Book the Homegrown” initiative, with St. Louis Lager covering the bill for their joint album performances at events.
BK Proctor and Fifi Wale also joined forces to create limited-edition merchandise that reflects their unique blend of fashion design and artistic skills. The merchandise will be available for sale at select Collections by BK Proctor stores and can also be won through ongoing St. Louis Lager Trade Promotions.
During the launch event, Kgalagadi Breweries Limited (KBL) Marketing Manager, Gaamangwe Ramokgothwane, emphasized the importance of supporting and showcasing local talent. The campaign aims to inspire pride and appreciation for homegrown talent while fostering collaboration among creatives from various disciplines.
Deputy Permanent Secretary at the Ministry of Trade, Seipati Olweny, highlighted the significant role that homegrown talent plays in shaping cultural identity and driving economic growth. By providing a platform for artists to showcase their talents and championing initiatives that promote inclusivity and diversity, St. Louis Lager is contributing to a cultural renaissance that will have a lasting impact beyond the campaign.
Both Han C and Fifi Wale shared insights into their collaborative processes, emphasizing the importance of understanding each other’s creative visions and allowing for open-mindedness to bring their ideas to life. By respecting each other’s talents and allowing for creative freedom, the artists were able to create exceptional works that celebrate Botswana’s rich creative landscape.
Overall, the “Hype The Homegrown” campaign serves as a call to action for all Batswana to support and champion local talent. By celebrating the achievements of artists, musicians, and entrepreneurs, the campaign aims to inspire future generations of creative visionaries and leave a lasting legacy of pride and appreciation for homegrown talent in Botswana.
Read the original article on Gazette News
