Rédaction Africa Links 24 with The Africa Links 24
Published on 2024-03-27 08:54:41
The inaugural Mindset Change-Driven Aesthetics and Beauty Expo hosted by the National pageantry was a groundbreaking event that highlighted the potential of the beauty industry in Botswana. The keynote speaker emphasized the importance of local production and empowerment in the beauty sector.
Ben Raletsatsi, the Executive Director of Miss Botswana, underscored the significance of showcasing the country’s capabilities in the beauty industry. He mentioned that Botswana, known for its luxurious diamonds, is also home to some of the most beautiful and intelligent women in the world. Through events like the expo, the aim is to bring together brands and stakeholders to sustain and grow the beauty industry, valued at about US$700 billion.
Carol Bouwer, the National Director of Miss World South Africa, delivered a keynote address emphasizing the importance of events like the expo for the African continent. She highlighted the potential of Africa, being the youngest continent with a growing population, to lead in the beauty industry. Bouwer encouraged participants to see themselves as ambassadors of Africa and the future of Botswana, beyond just being beauty queens.
Bouwer also shared insights about the global beauty industry, mentioning that in 2023, L‘Oreal’s sales reached 41.1 billion euros. She emphasized the need for Africans to not just be consumers but also producers in the beauty space. By harnessing their natural gifts and talents, Africans can contribute to the growth and success of the industry, creating products that resonate with the African market.
The expo was a significant milestone for Miss Botswana, as it showcased the company’s commitment to empowering and celebrating beauty in all its forms. Attendees had the opportunity to engage with international and local beauty and aesthetic brands, discovering the latest trends and innovations shaping the industry.
Overall, the event served as a platform to promote local production, empowerment, and growth in the beauty industry in Botswana. By encouraging participants to see themselves as ambassadors and producers rather than just consumers, the expo aimed to drive mindset change and foster a culture of innovation and excellence in the beauty sector. It is events like these that will help elevate Botswana’s position in the global beauty industry and propel local talent to new heights.
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