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Bella Shmurda laments rising cost of music promotion

Bella Shmurda laments rising cost of music promotion

Africa Links 24 with Sunny Green Itodo
Published on 2025-10-22 17:00:39

Nigerian singer, Abiola Ahmed Akinbiyi, popularly known as Bella Shmurda, has expressed concern over the rising cost of music promotion.

He lamented that a lot of artists are now sceptical about releasing new music, especially albums, due to the development.

Speaking in a recent interview with Naija FM Lagos, the ‘Cash App’ crooner explained that shooting a music video is now very expensive, with the lowest rate being N20 million.

He stated many artists cannot afford music promotion fees, especially for albums.

He said, “To release an album, you need a huge budget,…

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