Rédaction Africa Links 24 with Guardian Nigeria
Published on 2024-01-31 03:43:21
The Consumers Value Awards, organized by BrandXchange, has officially launched its website for brand nominations for the upcoming third edition of the awards. The website will be open for nominations from February 1 to March 10, 2024. In the previous two editions, the awards have recognized and honored over 50 outstanding brands for their excellence in their respective industries.
The primary objective of the Consumers Value Awards is to empower consumers by providing them with a platform to recognize and celebrate brands that consistently exceed their expectations. This year’s theme, ‘Empowering Consumers’, reflects BrandXchange’s dedication to advocating for consumer rights and promoting a culture of excellence in product development.
During the previous edition of the awards, BrandXchange honored Lagos State Governor, Babajide Sanwo Olu, with the title of Consumer Rights Advocate Governor of the Year 2023. This recognition was a testament to the governor’s exceptional efforts in promoting and protecting consumer rights within the state. Governor Sanwo Olu, represented by the Permanent Secretary of the Ministry of Industry, Trade and Cooperative and Information and Strategy, expressed his gratitude to BrandXchange for organizing an event of such significance. He commended the initiative for its efforts in advocacy and raising awareness on consumer rights.
Through the Consumers Value Awards, BrandXchange aims to highlight the importance of consumer rights and the role of brands in meeting and exceeding consumer expectations. The awards also seek to encourage brands to prioritize quality, innovation, and customer satisfaction. By recognizing and honoring outstanding brands, the Consumers Value Awards serve as a catalyst for continuous improvement and excellence in the marketplace.
Nominations for the awards are open to all brands, and the organizers are inviting companies to participate in this prestigious event. The official website provides detailed information on the nomination process and criteria for eligibility. With a commitment to empowering consumers and promoting excellence, the Consumers Value Awards continue to play a crucial role in shaping the consumer landscape and rewarding brands that prioritize consumer satisfaction and quality.
