Rédaction Africa Links 24 with Sunny Green Itodo
Published on 2024-02-09 13:11:38
Oderhwo Joseph Efe, popularly known as Carter Efe, is not just a skit maker and artist, but also a voice speaking out against the unfair treatment of Nigerian creatives in the Western music industry. In a recent episode of the Spill With Phyna Podcast, Carter Efe revealed a disturbing incident involving Grammy-nominated Nigerian singer, Asake, at a concert in London’s O2 Arena last year.
According to Carter Efe, the management of O2 Arena abruptly turned off the lights during Asake’s performance, effectively chasing him off the stage. This shocking revelation sheds light on the discrimination and disrespect that Nigerian artists face when trying to showcase their talent on international platforms. Carter Efe emphasized the mistreatment of Nigerian creatives by Western music executives and show promoters, highlighting the need for change in the industry.
During the podcast, the host, Phyna, suggested the idea of Nigerian artists uniting to organize concerts for fans in the country. However, Carter Efe dismissed this suggestion, citing the lack of facilities in Nigeria to host events of such magnitude. This realization underscores the challenges that Nigerian artists encounter, not only abroad but also when trying to create quality entertainment experiences for their fans at home.
The unfair treatment of Nigerian creatives by Western music executives and show promoters is a significant issue that resonates with many in the industry. Carter Efe’s revelation about Asake’s experience at the O2 Arena serves as a wake-up call for the need to address the systemic biases that hinder the success of Nigerian artists on the global stage. It also raises questions about the industry’s responsibility to support and protect its talent against such discrimination.
The incident at the O2 Arena highlights the complexities and obstacles that Nigerian artists face in their quest for international recognition and success. It also underscores the broader challenges that artists encounter in navigating the global music industry, especially when it comes to breaking into Western markets. The incident serves as a reminder of the need for advocacy and change within the industry to ensure fair treatment and opportunities for Nigerian artists on the global stage.
Carter Efe’s outspoken stance on this issue sheds light on the often overlooked struggles of Nigerian artists in the international music scene. His willingness to speak out against the unfair treatment of Asake and other Nigerian creatives represents a call to action for the industry to address these systemic biases and advocate for greater inclusivity and equality for artists from all backgrounds.
Ultimately, Carter Efe’s revelation about Asake’s experience at the O2 Arena prompts a critical conversation about the treatment of Nigerian artists in the global music industry. It emphasizes the need for systemic change, advocacy, and support for Nigerian creatives to ensure that they are given the same opportunities and respect as their counterparts from other regions. As the industry continues to evolve, it is essential to challenge and dismantle the barriers that hinder the success and recognition of Nigerian artists on the global stage.
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