Rédaction Africa Links 24 with ania.b
Published on 2024-03-14 15:28:36
The Audiovisual Regulatory Authority (ARAV) has emphasized the importance for all actors in the sector to carefully monitor their programs, especially when it comes to advertising spots.
Indeed, according to an official statement, the ARAV noted an excessive broadcast of advertising spots by some television channels during the first three days of the holy month of Ramadan.
In the statement, the ARAV warned television channels about the importance of respecting the laws and regulations that govern television advertising.
It is essential, according to the ARAV, that television channels respect the legal provisions governing audiovisual advertising, while taking into account the cultural and religious specificities of the month of Ramadan and Algerian society as a whole. The month of Ramadan is a particularly important period for the Muslim community, characterized by prayer, fasting, and spiritual reflection.
ARAV highlights the importance of an ethical approach in the broadcasting of audiovisual programs, especially during sensitive periods like Ramadan. Excessive advertising can have a negative impact on Algerian families, disrupting the sacredness of the month of Ramadan and family values.
To ensure compliance with ethical and legal standards, it is essential that television channels maintain constant monitoring of their programs and advertising.
Actors in the audiovisual sector must commit to respecting the rules established by ARAV and contribute to creating a healthy and respectful media environment.
In conclusion, ARAV emphasizes that rather than focusing solely on advertising, television channels should prioritize the broadcast of relevant and quality content, in line with societal values.
Read the original article(French) on Algerie 360
