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Algeria: Sales in Algeria: real opportunities or commercial illusions?

Algeria: Sales in Algeria: real opportunities or commercial illusions?

Rédaction Africa Links 24 with wissam.a
Published on 2024-02-24 19:00:28

Sales in Algeria attract a wide range of customers, hoping to save money on quality products. According to a testimonial reported by El Khabar, the shopping streets of Algiers and malls are adorned with promotions of up to 60%, promising exceptional deals.

These discounts seem to offer noticeable benefits for consumers, with examples of significantly reduced prices for sports shoes, going from 12,000 DZD to 8,800 DZD, allowing some to save up to 9,000 DZD.

But are these real deals or just smoke and mirrors?

Commercial practices raising doubts

However, these promotions can sometimes disguise a reality less advantageous than it seems. Many customers have observed questionable commercial practices, including the prior increase in prices before the sales are applied, thus bringing the products back to their original price once the discount is applied.

This strategy, far from being isolated, is complemented by putting on sale items from very old collections, disappointing customers looking for novelty or quality.

The observation is bitter for some consumers who, despite waiting for sales periods, find unattractive offers, focusing on lower quality products or not meeting their expectations.

Towards more authentic sales?

Despite these disappointing practices, it is important to note that some brands and retailers offer true end-of-season sales, offering significant discounts on recent quality products. These initiatives, although less frequent, restore some confidence in the concept of sales and allow savvy consumers to truly benefit from advantageous prices.

Sales in Algeria represent a complex mix of real opportunities and questionable commercial practices. While some consumers manage to find happiness through genuine discounts, others remain skeptical of marketing strategies that seem to favor the interests of retailers. A more transparent and fair approach to sales could help restore consumer confidence, making sales a truly beneficial event for everyone.

Read the original article(French) on Algerie 360

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