By Flinster Austin
Published on 2024-01-17 16:09:16
The beta version of a new AI music creation tool is set to be launched this year by Bronze, a company founded by record producer Lex Dromgoole and composer Gwilym Gold. With over a thousand artists already on the waiting list, the company specializes in adaptive AI-based technologies with a transformative sound format that is being licensed by platforms for experiences beyond traditional recordings. Bronze has collaborated with electronic duo Disclosure, XL Recordings, Oscar-winning sound designer Nicolas Becker, and musicians Arca and Jai Paul.
What sets Bronze apart from other platforms in the AI space, according to its founders, is its “training in context.” While many companies train models on unlicensed music, Bronze is developing intuitive and code-free ways for creators to train on their own IP to produce personalized, contextually aware models that are unique to them. The company’s audio engine is already being licensed by platforms to create experiences better suited to new and emerging environments such as gaming, AR, VR, and more.
Bronze was first released as an app that reinterpreted Gwilym Gold’s 2011 single ‘Flesh Freeze’ in real time. Using Bronze’s technology, Disclosure created 1,000 unique versions of their recent single ‘Simply Won’t Do’, which are being released exclusively on Beatport in 1,000 unique digital editions, each with accompanying generative artwork.
Interest in generative AI and VR, along with advancements in live-music technology, has led to increased investments in music tech startups. Some of these startups include Hook, chordCashAI, and Riffusion, which have all received seed funding to grow their operations.
At the same time, a bipartisan group of House representatives in the US introduced the No Artificial Intelligence Fake Replicas and Unauthorized Duplications (No AI FRAUD) Act, which aims to protect people from having their image and voice used in AI-generated deepfakes. The proposed legislation has gained approval from prominent voices in the music industry, including RIAA chairman and CEO Mitch Glazier and UMG chairman and CEO Sir Lucian Grainge.
