Rédaction Africa Links 24 with techfocus24
Published on 2024-03-03 13:32:30
The latest data from StarNews Mobile, Africa’s top video streaming platform, reveals a significant increase in revenues for content creators across the continent during the 2023 Africa Cup of Nations (AFCON), highlighting the growing demand for hyper-localized content from Africa. From December 2023 to February 2024, creators in Nigeria, Cameroon, and Cote D’Ivoire experienced impressive increases in viewers and revenue, with metrics showing a 200%, 300%, and 400% surge respectively.
During the tournament, StarNews Mobile streamed over 4 million pieces of content each month to football fans, garnering 500,000 subscribers for AFCON-related content. Guy Kamgaing, Founder and CEO of StarNews Mobile, emphasized the importance of empowering African content creators, stating that there is a massive demand for quality, hyper-localized content from the continent. He stressed the need to provide financial stability, independence, and freedom to creators in order to fully capitalize on the market opportunity presented by Africa’s vast consumer base of 1.2 billion people.
StarNews Mobile, launched in 2017, offers African content creators the opportunity to monetize their work through a subscription model. With over 4 million subscribers and a community of more than 120 content creators, the platform has a strong presence in six countries and has established partnerships with major telecom operators like MTN and Orange. The company has raised over $8 million in funding, with a recent $3 million pre-Series A funding round led by Janngo Capital.
The global creator economy is estimated to be worth $20 billion, presenting a significant opportunity for African content creators. However, traditional platforms pose challenges for African creators in terms of payment methods, data limits, and cultural differences. StarNews Mobile addresses these barriers through partnerships with local mobile providers, enabling direct billing to subscribers’ phones and using SMS technology to simplify payments and data access for creators.
Through its partnership with Orange, a sponsor of AFCON 2023, StarNews Mobile launched initiatives to enhance fan engagement during the tournament, including fanzones, data bundles, and dedicated virtual channels. The 2023 AFCON has been one of the most thrilling in the tournament’s history, with a high average goals-per-game rate and increased media coverage and broadcasting deals. CAF’s success in attracting global attention to the tournament signifies its growing popularity worldwide.
In conclusion, StarNews Mobile’s data highlights the growing success of African content creators and the rising demand for hyper-localized content from the continent. By empowering creators, eliminating payment barriers, and enhancing fan engagement, the platform is at the forefront of revolutionizing the content space in Africa and unlocking the full potential of the creator economy on the continent.
