A rare visit: Cow tourism thriving in a village in Rwanda

Herdsman In Rwanda makes ends meet through Cow tourism.

In 2021, amidst the challenges of the COVID-19 pandemic, Ngabo embarked on a remarkable journey that would reshape his community’s narrative and breathe new life into rural tourism.

What began as a simple act of sharing photos of his cows on social media evolved into a thriving enterprise known as Ibere rya Bigogwe.

Growing up in Bigogwe, Ngabo was struck by the lack of attention his hometown received as a tourist destination. Determined to showcase its beauty to the world, he leveraged social media to promote the…