Rédaction Africa Links 24 with Uganda Monitor
Published on 2024-09-09 10:05:59
In 2023, M&C Saatchi Abel approached CTA Space with a proposal.
The South African-based marketing, advertising and communications company was seeking an affiliate marketing agency that would be part of a multi-billion shilling five-year contract.
The deal, spread across 21 markets in Africa and Middle East, was too good to provoke large episodes of excitement in all the right places.
Thus, it was a massive opportunity that presented CTA Space with a new challenge, yet a finger-licking breakthrough of handling one of Uganda’s largest marketing budgets.
In details contained…
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