Gambia: Gambia Embarks on Innovative Tourism Marketing Strategy Emphasizing Stakeholder Collaboration –

By: Yunus S. Saliu

In a vibrant assembly of leaders, experts, and stakeholders in the tourism industry, The Gambia marked a pivotal moment in the evolution of its tourism sector by officially endorsing a comprehensive new national tourism marketing strategy plan. This strategy plan encompasses tourism marketing, branding, investment promotion, and a detailed implementation action plan.

The validation session held at the Ocean Bay Hotel, Cape Point, Bakau, marked another milestone in the…