Facebook allows creators in Kenya earn money from short-form video

Facebook owner Meta has finally rolled out features that will allow content creators on its platform in Kenya to earn revenue from short-form videos through advertising, the social network has announced.

The tech multinational on Tuesday unveiled two monetisation options: in-stream ads that appear before, in the middle or after videos posted on Facebook, and ads on reels that accompany short videos posted on the platform.

Kenya is now one of 12 African countries where Meta shares ad revenue with creators. Others include Egypt, Nigeria, Rwanda, Ghana and the Seychelles.