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2Baba and longtime manager Efe Omorogbe go their separate ways

2Baba and longtime manager Efe Omorogbe go their separate ways

Rédaction Africa Links 24 with Sunny Green Itodo
Published on 2024-03-06 13:18:00

Legendary Nigerian musician, Innocent Ujah Idibia, popularly known as 2Baba, has recently announced that he has parted ways with his longtime manager, Efe Omorogbe, who is the CEO of talent management company, Now Muzik. This significant development was shared in a joint statement posted on Instagram by Now Muzik.

The decision to go their separate ways was described as a mutual disagreement with immediate effect. Omorogbe expressed his gratitude towards 2Baba, stating that working with him was more than just a professional relationship. He reminisced about the achievements they had accomplished together over the span of two decades and assured that he and his company will continue to support the singer from the sidelines.

In response, 2Baba acknowledged the role that Omorogbe and his team at Now Muzik played in his successful career, stating that he owed a lot of his achievements to them. He expressed his gratitude but also acknowledged that all good things must eventually come to an end.

It’s worth noting that 2Baba had joined Now Muzik management after departing from The Plantashun Boiz in 2004. Moving forward, he will now be represented by his new management company, Hypertek Digital.

This separation marks a significant shift in 2Baba’s career as he transitions to a new management team. It is a testament to the changing dynamics in the music industry and the importance of aligning with the right partners to navigate the challenges and opportunities that arise.

The news of 2Baba’s departure from Now Muzik has sparked discussions among fans and industry insiders, with many speculating on the reasons behind the split and the potential impact it may have on his future projects and collaborations. As one of Nigeria’s most iconic musicians, 2Baba’s every move is closely watched and scrutinized by a dedicated fan base.

Despite the change in management, 2Baba’s talent and legacy as a musician remain intact. With a career spanning over two decades, he has solidified his position as a music icon in Nigeria and beyond. His timeless hits and impactful music have earned him a place in the hearts of many music lovers.

As he embarks on this new chapter in his career with Hypertek Digital, fans eagerly anticipate what the future holds for 2Baba. His ability to reinvent himself and stay relevant in an ever-changing music landscape is a testament to his talent and resilience as an artist.

In conclusion, the split between 2Baba and Efe Omorogbe marks a significant milestone in the legendary musician’s career. It underscores the importance of adaptability and strategic partnerships in navigating the complexities of the music industry. As 2Baba moves forward with his new management team, the music world eagerly anticipates what the future holds for this iconic artist.

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